Shed by Muto — Revenue Model

Venue

Max capacity50

205075100150

Tristan's advice: keep under 50 to avoid compliance cliff.

Trading Days — Turns per Session

Turns = how many times the room fills. 1.0 = one full house, 2.0 = two sittings.

Wednesday1.0×

0.251.01.52.02.5

Thursday1.2×

0.251.01.52.02.5

Friday1.8×

0.251.02.02.53.0

Saturday2.0×

0.251.02.02.53.0

Sunday1.3×

0.251.01.52.02.5

Wine Pricing

Glass price$10

$8$12$15$18$20

2nd glass65%

20%45%65%80%90%

3rd glass35%

10%25%40%55%70%

Bottle takeaway$25

$18$25$30$35$40

Bottle conversion25%

5%15%25%35%50%

Food

Avg food spend / patron$14

$0$8$15$22$30

Snack only: ~$6. Starter: ~$10. Main: ~$18. Full meal: ~$25.
Couple default: flatbread + pizza = $12.50pp

Food CoGS28%

15%25%32%38%45%

Industry norm 28–35%. Simple menu = lower CoGS.

Costs

Wine CoGS (% wine rev)5%

1%5%10%15%20%

Muto default: ~4.7% — $2.50/L × 150ml = $0.375/glass vs $10 sell.

Weekly rent$742

$400$1k$1.5k$2k$3k

Uncle Joe's default: $742/wk ex-GST ($816 inc GST) = ~$38,600 pa. One of the best rents on the Lygon St strip.

Weekly staffing$1,800

$0$1.2k$2.5k$3.5k$5k

Set to $0 to model owner-operated break-even.

Utilities & consumables$200

$100$500$1k$1.5k

Insurance & operations$150

$100$300$600$1k

Covers public liability, liquor licence renewal, servicing, point-of-sale.

Marketing & misc$200

$0$200$400$600$800

Volume

Pour size150 ml

100130150175200ml

Wastage / spillage3%

1%4%7%10%12%

Weekly patrons

—

unique visits

Wine revenue / wk

—

by the glass + bottle

Food revenue / wk

—

food sales

Total revenue / wk
—
wine + food

Avg spend / head

—

wine + food

Bottles / week

—

takeaway

Annual net profit
—
before tax

Net margin

—

% of gross revenue

⚠ Capacity above 50 — review your assumptions

Tristan's advice: the compliance cliff at 50 patrons is real. Above 50 you're in different territory for licensing, bathrooms, egress, parking and insurance. These numbers are aspirational — use them to understand the upside of a larger venue, but factor in the following before committing:

Revenue Mix — Wine vs Food

Wine

Food

Wine: — Food: —

Daily Revenue

Day	Turns	Patrons	Wine Rev	Food Rev	Day Total	Avg / Head

Weekly Cost Breakdown

Wine CoGS

—

Food CoGS

—

Staffing

—

weekly wages

Rent + outgoings

—

Utilities

—

power, supplies

Insurance & ops

—

licence, liability

Marketing

—

social, events

Total costs / wk

—

Net profit / wk

—

Profit Summary

Weekly gross

—

all revenue

Weekly costs

—

all in

Weekly net

—

before tax

Annual net profit

—

52 weeks, before tax

Break-Even Analysis

With staff wages

—

patrons/week to cover all costs

Owner-operated (no wages)

—

patrons/week — fixed costs only

Wine Volume Summary

Glasses / week

—

all pours

Total litres / week

—

incl. wastage

Bottles / week

—

takeaway

Annual litres

—

52 weeks

Revenue Mix — Wine vs Food

Daily Revenue

Weekly Cost Breakdown

Profit Summary

Break-Even Analysis

Wine Volume Summary

Shed by Muto — Menu Reference